Practical writing on software development, product and SEO.
A Melbourne basketball community's registration system—from Excel spreadsheets and WeChat group counts to Stripe top-ups and experience-based rankings.
Read articleA breakdown of fixed price vs hourly billing for Melbourne web projects — with real numbers, hidden maths, and a clear recommendation.
A guide to the mistakes that derail web projects — with a checklist you can use before sending your next brief.
OpenClaw, formerly Clawdbot and briefly Moltbot, isn't a new AI model—it gives AI the ability to operate your computer. Send a WhatsApp message, and minutes later your flight is booked.
Everyone chases backlinks. But if your site can't be crawled, loads in 6 seconds, or has duplicate content issues, no amount of link building will save you. Here's why technical SEO is the foundation that everything else depends on.
10 essential questions to ask before hiring a web developer in Australia — and how to evaluate the answers to avoid costly mistakes.
A complete, honest breakdown of professional website costs in Australia — from small business sites to enterprise web applications, with no fluff.
WordPress powers 43% of the web. Here's why I still chose Next.js — and what that means for the sites I build for clients.
Practical steps to rank in local search and convert visitors into enquiries.
A practical framework for deciding when to validate fast and when to build for scale.
How agreeing on scope and price upfront eliminates surprises and builds client trust.
